goodwill   (Sound)

The noun goodwill has 3 senses

• good will, goodwill -- ((accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets))


• good will, goodwill -- (the friendly hope that something will succeed)


• grace, good will, goodwill -- (a disposition to kindness and compassion; "the victor's grace in treating the vanquished")