prefer -- (like better; value more highly; "Some people prefer camping to staying in hotels"; "We prefer sleeping outside")
choose, prefer, opt -- (select as an alternative over another; "I always choose the fish over the meat courses in this restaurant"; "She opted for the job on the East coast")
prefer, favor, favour -- (promote over another; "he favors his second daughter")
prefer -- (give preference to one creditor over another)