promotion, publicity, promotional material, packaging -- (a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas")
promotion -- (act of raising in rank or position)
promotion, furtherance, advancement -- (encouragement of the progress or growth or acceptance of something)
forwarding, furtherance, promotion -- (the advancement of some enterprise; "his experience in marketing resulted in the forwarding of his career")